Ted Baker

Ted Baker is a fashion brand associated with playful detail in polished clothing. Shirts, knitwear, jackets and dresses often use print, colour or small finishing touches to lift familiar shapes. The range suits buyers who enjoy smart casual pieces with a recognisable character. Individual collections can be understated or more expressive, so second-hand browsing offers different ways to wear the label. Ted Baker appeals to people who want tailored-looking outfits without making every garment completely formal.